4.02.2008

"Search Billionaires"


[LAS VEGAS/SAN FRANCISCO (Reuters) - Yahoo Inc on Wednesday unveiled new features to make Web search easier and more relevant to mobile phone users, the latest step in its battle with Google Inc in the next frontier for Web use.

Yahoo mobile chief Marco Boerries said his company aims to make millions of Web links more accessible on phones, by tapping deeper into the sites and by enabling consumers to use voice commands to search the Web.

"This is really a sea change. This is not about simple Web links any more," Boerries, executive vice president of Yahoo's Connected Life unit, said in an interview ahead of a keynote speech at CTIA, the annual U.S. wireless showcase.

Yahoo unveiled the latest version of its oneSearch service as it forges ahead with its mobile Internet strategy in the face of an unsolicited Microsoft Corp takeover bid.]