4.11.2008

Pinkberry: Is it really frozen yogurt??


"Pinkberry is spooning out some cold hard cash to end a class-action lawsuit.

Ron Graves, chief executive of the Los Angeles-based company, said Thursday that Pinkberry had settled the suit filed by disgruntled customers contending that the popular frozen treat might not be yogurt.

"We're really happy to put the debate behind us," he said. "There was a lot of misinformation swirling out there -- everything from it isn't really yogurt to there weren't live and active cultures. . . . The product was real frozen yogurt then. It still is."

After the suit was filed, Pinkberry acknowledged that it wasn't in compliance with state food guidelines that require frozen yogurt to be mixed off-site, not in stores.

Pinkberry's product now is mixed at a dairy, Graves said."-LAT