Making MOVES! Thee Grind neeevvveerrr stops!!! From thee projects to MILLION dollar projects. Cheers.
“JAY-Z is a Grammy-winning rapper, a club owner, a clothier, a fledgling hotelier, the part-owner of a basketball team and the former president of a record label. Now, he gets to add adman to his résumé.
Jay-Z — real name, Shawn Carter — is joining forces with another African-American entrepreneur, Steve Stoute, to open Translation Advertising in New York, an agency that will help marketers reach multicultural consumers.
One reason is the growth of the African-American, Hispanic and Asian-American populations in the United States, which together account for an estimated $2 trillion in consumer buying power.
Despite those demographic and cultural changes, Ms. Skriloff said, estimates are that ads aimed at minority consumers account for less than 4 percent of the total ad spending in the United States.”-NYT
